FlickerTV has an ever growing list of live sites – currently sitting at just over 75 venues. These sites are predominantly across the South East of England but expansion across the rest of the UK is due soon. FlickerTV is stepping up its marketing and sales campaigns in the run up to the FIFA World Cup.

One site just outside London has attributed FlickerTV with increasing the turnover on its food offering by 30% and its wine sales (non-tied) after effectively advertising their range and availability.

TeeOffTV is growing into a valuable addition to the IMT family, with 20 golf clubs currently active and open discussions with many more.

In conjunction with many other fundraising initiatives around Remembrance, The Royal British Legion built a 20ft high Poppy Man in the departures hall at Heathrow Terminal 5. IMT worked with RBL and their creative agency to provide screens with a call to action – getting people to text in to donate money.

Working with Spirit Marketing Group and our partner company AIB Wireless to create a comprehensive interactive marketing campaign over WiFi, Bluetooth and SMS to support innovative new advertising and wayfinder touch screens in a Northern Irish Shopping Centre.

Working across WiFi, Bluetooth and SMS the aim was to prompt people to sign up to the Centre’s database so as to deliver personalised discount and loyalty vouchers and direct footfall around the Centre as a whole.

Further investigation into nearfield communication, time sensitive intelligent marketing, and GPS locators is underway for a wider roll-out in shopping centres across the UK.

Working with our partner company AIB Wireless, we designed and delivered a ‘walled garden’ WiFi zone with branded micro-site containing competition entry, feedback and data capture options.

Visitors were encouraged to enter the competition to win tickets or leave their feedback on their experience of the site, with the client company owning the data and using it for future promotions and marketing of their other events.

Working with Totally Theatre we provided an SMS service for Virgin Atlantic customers arriving in the UK to text in to register an interest in West End productions. The text would generate a call-back from where advice could be given and tickets booked. This SMS service was advertised on in-flight shows for a period of 6 months.